3D Holographic Projection FAQ from activ8-3D

As most industries fail to make those all important sales and customer expectation rises accordingly, the 21^st century product launch requires focus and originality, combined with drive and ambition. Now activ8-3D’s Simon Humphreys is highlighting how global brands are leveraging holographic technology and how to reap the rewards...

What sort of firms are using holographic displays at their product launches, is it a new concept and what benefits will it give me as a company owner?

Here at activ8-3D we have provided holographic projections at shows for Cadbury’s, Coca-Cola, BMW and The Royal Academy of Arts. Many of the global brands are using this unique marketing tool and it provides many brands with the ‘edge’ that may have previously been absent from their existing marketing and PR campaigns. As the credit crunch continues, customers are reluctant to part with their hard earned cash and offering that wow factor to the consumer has never been more important. Holographic display is always warmly received by visitors to a product launch offering them with a talking point way after the event has ended, and although holographics is far from a new concept, it is growing in popularity.

I have a product launch coming up for a new brand of perfume, how do the team at activ8-3D plan for an event to make sure that it runs like clockwork?

Our specialist team will visit the proposed venue way in advance to build a picture of where the correct audience viewing angles should be, get a feel for the size of the room and of course the layout. Once this picture has been built, we will then create an AutoCAD drawing of the set-up required. If need be, our team are also on hand at the actual event either project managing the operation, or working seamlessly within your event management team.

I have been hearing a lot in the media about live interactive 3D shows, how do these work and work situations do these holographic displays work best?

Live interactive shows are great because, they really do offer something a little bit different. The process involves using an actor in a motion capture suit. The actor will move around and have his movements picked up in real time and projected onto the stage in the form of a giant character or animal. At these shows we see audience members literally staring with their mouths open in disbelief at what can be achieved and many of the global brands we have worked with have had huge success with this form of holographic display. We can create the perfect storyboard for your product, and we can incorporate full live stage routines, music, dance and the characters can even interact with real people on stage. Using live interactive shows can really help to create a brand identity for a firm, and I would certainly promote it as a worthy investment for firms who have perhaps seen decreased sales in recent months.

Is it possible to have a permanent holographic display installed?

With our partner RMA, we design, manufacture and install large-scale permanent installations to tourist and visitor attractions worldwide. We also work with museums and art galleries too, in the past we have installed displays at Cadbury’s World in Birmingham, and the Royal Academy of Arts in Piccadilly, London.

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